Evolve Boldly.
Evolve Boldly.
The Brand Reset Lab
A 4-week guided reset for founders who are done shape-shifting to fit outdated identities.
Realign your brand identity, audience, and message into a business that actually feels good to grow.
Feeling like your brand doesn’t fit anymore?
ENTER: BRAND RESET LAB
Feeling like your brand doesn’t fit anymore?
A high-touch strategy container to reset your brand from the inside out—without burning you out.
Inside, we’ll realign the foundational core brand elements that elevate your business:
🌀 Evolved Brand Identity – a brand that finally feels like you
👥 Clarified Core Audience - the ones that reflect your future ambition
🎁 Refined Brand Promise – designed to attract those ready to receive your transformation
🎯 Aligned Core Message – craft your disruptive message & scroll-stopping rally cry
Let me guess…
Your vision has evolved—but your brand hasn’t quite caught up.
You’re second-guessing your messaging, over-explaining your offers, and stuck in a business that no longer reflects who you are.
It’s not a marketing problem. It’s a misalignment problem.
The Result?
A brand that finally feels as powerful on the outside as it is on the inside.
✨ More clarity.
✨ More alignment.
✨ More clients you actually want to serve.
Our weekly unraveling with soul:
Week 1: Collective Brand Audit
Here, we unearth your Brand Identity - your mission, vision, and core values that become the ultimate ‘north star’ to unlocking your highest business ambition.
+ self-inquiry tools to help you excavate the limiting beliefs holding you back from seeing yourself fully.
Week 2: Clarified Core Audience
Here we go full on detective mode to discover your most aligned audience segment (no more low energy leads) and how to inspire action using my audience alignment pyramid.
+ guided meditation to cultivate an empathetic state of being to connect more deeply with your future people.
Week 3: Redefined Brand Promise
Here we’ll tap into your brand’s edge in your competitive landscape to help refine the thing you’re known (and paid) to craft your “onlyness factor” unique message you can own.
+ breath work tools to prime your nervous system for evolution.
Week 4: Your Disruptive Message
Here we leverage iconic storytelling frameworks to craft your unique ‘make-noise’ message in a way that differentiates you in your given landscape while allowing you to bring clarity and conviction to every communication.
With EFT tapping designed to help you embody your next leadership chapter with confidence.
With founder-first wellness tools to avoid burnout
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With founder-first wellness tools to avoid burnout |
THIS IS FOR FEMALE FOUNDERS WHO…
✅ Have hit a plateau and know it’s time to evolve
✅ Feel misaligned with their current brand
✅ Want a soulful, strategic rebrand without starting from scratch
✅ Crave support, clarity, and momentum
✅ ARE READY to to take strategic, community-inspired action toward their next evolution.
Your Brand.
Your Next Chapter.
No Starting Over Required.
Meet your guide
Emily Jayne Dean
Emily is a strategic marketing expert on a mission to help more female founders break the $1M revenue mark—without sacrificing their sanity.
After 15 years crafting campaigns for global entertainment brands, wellness publishers, startups, and ad agencies in NYC—including Paramount Global, MTV, Nickelodeon, and CBS—she witnessed firsthand how hustle culture was burning out even the brightest leaders.
Now, as Founder of Bolt & Bloom back in her hometown of Omaha, Nebraska, she's creating better wellbeing in business by helping purpose-driven founders build brands that put them first and scale sustainably.
Say yes to your next era.
Next round opens August 2025 — Save your seat.
