A HIGH-TOUCH,1:1 EXPERIENCE
Your brand is your most valuable asset. Whether you’re expanding into a new chapter or evolving what already works, brand clarity is the difference between guessing and growing.
The Brand Reset delivers the results you're ready for: crystal-clear positioning, magnetic messaging, and a scalable foundation…without the six-figure agency investment.
In a World That Profits From Your Confusion,
We Turn Clarity Into Your Competitive Advantage.
You deserve positioning so sharp that when someone asks what you do, you can answer in one sentence and watch their eyes light up with recognition. You deserve messaging that feels so authentically YOU that premium clients self-select into your world before you even hop on a sales call.
The Brand Reset distills your brilliance so your ideal client instantly sees themselves in your work, moving them from casual browsers to loyal buyers.
AUDIENCE
PURPOSE
VALUES
DIFFERENTIATION
Brand
POSITIONING
STORY
THIS IS FOR YOU IF:
You're a female founder building something meaningful, and you're ready for brand strategy that matches your ambition.
You might be experiencing a…
Pivot
Perhaps you're rebranding, restructuring, or evolving beyond your original positioning. You've built something that's generating revenue, but the disconnect between who you are now and how you're showing up is costing you confidence and momentum.
Clarity Crisis
Your messaging feels outdated or generic, and you’re struggling to articulate what makes you unique in a crowded market. When someone asks what you do, you stumble through an explanation that doesn't land the way you want it to.
Confidence Erosion
All of a sudden you can’t stop second-guessing, hesitating on decisions and comparing yourselves to others. You crave messaging that helps you own your reputation as the thought leader you're becoming without worrying about everyone else.
Struggle to Scale
You're ready to grow beyond yourself but need a strategic foundation solid enough that your team can represent your vision without you involved in every element, all of the time.
WHAT YOU GET
The Brand Reset is a comprehensive, 4-week, done-for-you service designed to rebuild the foundation of your brand identity, positioning, right-fit audience and core message.
HOW WE WORK
TOGETHER
Every Brand Reset moves through four intentional stages - a rhythm that transforms confusion into clarity and alignment into action.
Each phase builds on the last so your brand feels cohesive, embodied, and ready to grow.Through focused strategy sessions and tactical frameworks, every project reconstructs your brand from the ground up with me as your strategic partner throughout.
01 | REVEAL
Audit the foundation. Illuminate what’s working - and what’s not.
We start with a deep-dive diagnostic of your brand and business: the stories you tell, the spaces you occupy, and the signals your audience is receiving. We get clear on who you are, what you aim to achieve, and what’s holding you back. This is where we uncover the gaps, the gold, and the growth potential hiding in plain sight.
02 | REFINE
Define your edge and uncover your white space
Here, we turn insights into strategy - mapping your unique “Onlyness,” ideal client psychology, and category differentiation.
You’ll finally have the language that lands, the positioning that cuts through, and the clarity that feels like coming home to your brand again.
03 | REDESIGN
Translate strategy into story.
We codify your new direction into tangible messaging frameworks and narrative clarity.
You’ll finally see what needs to be challenged in your category, have the language that lands, positioning that cuts through, and clarity that feels like coming home to your brand again.
04 | REIGNITE
We map your integration with clarity - aligning your team, content, and systems with your evolved brand while weaving your origin story into a customer-facing narrative that actually builds trust, connection, and momentum.
The Result? A comprehensive brand strategy blueprint, IP and product alignment, and messaging systems that feel alive, aligned, and scalable.
Activate your new brand assets with confidence and momentum.
WALK AWAY WITH
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![A woman with dark hair in a bun, wearing pearl jewelry and black gloves, holding a white chess queen piece close to her face against a red background.]()
Strategic Clarity
Razor-sharp positioning that differentiates you instantly. Expect messaging so clear and crisp, your ideal clients recognize themselves in your words immediately.
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Confidence in Your Voice
Messaging that feels authentically YOU and magnetizes your next era of clients. No more second-guessing what you’re saying so you can communicate with conviction.
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![A woman in formal attire, lying on the floor with her head turned to the side, surrounded by papers, a shoe, and a white garment, taken indoors with wooden paneling on the walls.]()
A Scalable Brand Foundation
Documented frameworks, guidelines, and strategic blueprints that you and your team can implement without you micromanaging every decision.
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Freedom to Grow
More ease, energy, and expansion on your terms. When your brand foundation is solid and aligned, you can grow with momentum instead of the grind.
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Grounded Self-Trust
You'll finally feel seen, heard, and understood as the founder you've become instead of feeling boxed in by who you were. Your brand works FOR you instead of the other way around.
INVESTMENT
This includes all strategy sessions, frameworks, documentation, and brand foundation deliverables.
$4,200
If you’d like to be considered for the next Brand Reset, complete the short form on the contact page.
I’ll be in touch within 48 hours to schedule a clarity call.
TESTIMONIALS
“While I was convinced that I had already been-there/done-that with previous branding agencies, I found myself lacking a strong execution plan that would connect my vision to a positive outcome.
Emily became a thought partner and trusted advisor. She took a deep dive into my company, my personal brand, going beyond brand assets and marketing to arrive at an evolved mission and business blueprint for moving forward.
She wasted no time and pushed to arrive at the right strategies, revenue channels, messaging, opportunities and voice - an instant advocate, whip smart, insightful and kind. She even keeps in touch to make sure all is going well!
Whether you're a Founder honing your vision or Entrepreneur building a new marketing or business plan, Emily is a great asset. She's a one-woman think tank and terrific strategist who loves to see women succeed.”
Nannette Brown, Founder of Nannette Brown Designs
“Emily helped me realize I needed to step back and solidify the core foundation of my brand before I could effectively scale or market my business.
I had a vision but couldn't distill it into a coherent message that would cut through the noise and connect with customers. Emily brought an incredible balance of strategic thinking and creative clarity to our brand development process, and it felt like finally having a roadmap instead of wandering in the dark.
Since working with Emily, I've gained laser focus on what actually moves the needle for my business. Instead of scattered efforts across multiple directions, I now have crystal-clear brand guidelines that help me make confident decisions about everything from product development to marketing messaging. I'd recommend her to any founder who's serious about creating a brand that can keep up with their growth ambitions.”
Allie Rhodes, Co-Founder of Closure Club
“Emily’s strategic guidance was invaluable in articulating WPT’s human element,
translating our vision into compelling positioning and visuals that resonated with both investors and consumers.”
Doris Schwartz, Founder & CEO WILLPORTtrust
FREQUENTLY ASKED QUESTIONS
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Those are built for beginners. This is built for founders who’ve already proven their concept and are ready to evolve it.
The Brand Reset goes beyond “find your why” exercises or templated prompts — it’s a done-for-you strategic rebuild that sharpens your positioning, messaging, and market presence to match your next level. You won’t just walk away with clarity; you’ll walk away with a brand that can scale.
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Not at all. Your visuals should follow strategy, not drive it.
If you already have an identity, we’ll pressure-test it against your evolved positioning. If not, you’ll leave with a clear creative direction your designer can run with - or I can connect you with one of my trusted partners to bring it to life post-reset.
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The Brand Reset is strategy-first - but it’s built to move.
Every framework and deliverable is designed for immediate implementation by you or your team. If you’d like continued partnership, most founders roll right into the Marketing Intensive, where we activate your new brand foundation through go-to-market campaigns, content, and systems.
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Expect alignment, authority, and traction.
After four weeks, you’ll have a brand that reflects the business you’ve built - not the version you started with. That means sharper differentiation, messaging that attracts premium clients, and the confidence to lead your brand with clarity again.
Most founders see measurable results quickly — stronger resonance in market, shorter sales cycles, higher-quality leads and marketing that finally feels cohesive and strategic.
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Absolutely. If you have internal team members, contractors, or agency partners responsible for brand or marketing execution, they’re encouraged to join. The goal is full alignment to ensure everyone connected to your brand understands the strategy and how to bring it to life consistently.
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Yes — though you won’t need it to see results.
You’ll leave with a complete brand blueprint and clear direction for what comes next. That said, many founders choose to continue in an advisory or quarterly strategy capacity to stay accountable and maintain momentum. Others transition directly into the Marketing Intensive to scale their new foundation through structured growth campaigns.
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The Brand Reset is designed for established founders who have traction, clients, and a validated offer — even if your brand no longer reflects where you’re headed.
If you’re still defining your business model or early in revenue growth, I’d recommend starting with a focused Strategy Session to clarify your direction before making a larger brand investment.
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That’s exactly where the Marketing Intensive comes in — a 90-day engagement that transforms your brand clarity into a measurable marketing engine. It’s the natural next step for founders who are ready to scale with systems, campaigns, and a clear growth roadmap.
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Yes. Most founders choose to pay in full to secure their spot, but a 2-part payment plan is available for convenience — 50% to book your start date, and the remaining 50% at the halfway point.
