Brand & Marketing Strategy for Women-Owned Businesses

Built for Purpose-Driven Founders Scaling their Mission, Not their Stress.

A woman in a red wide-brim hat, floral blazer, and black pants standing on a city sidewalk with a modern metallic building facade behind her.

LESS HUSTLE CULTURE, MORE CULTURE-SHIFTING.

transform my brand
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Stylized illustration of a smiling face with open mouth, surrounded by abstract lightning bolt shapes, in a gold or brownish color.

Fortune 500 Expertise Including:

  • Close-up of a black background with a white Nike swoosh logo.
  • The logo of P&G featuring large, stylized white text on a black background.
  • Lexus logo on a black background
  • Verizon logo with white text on black background.
  • BMW logo with black background
  • Sprint logo with stylized moving lines
  • Chime logo in white on a black background
  • Taco Bell logo in black and white.
  • Comedy Central logo in black and white.
  • Black and white MTV logo with a large 'M' and 'TV' next to it.
  • Nickelodeon logo in black and white.
  • Paramount logo with white text on a black background

You’re Building Something Meaningful and You’ve Got the Results, Revenue, and Client Love To Prove It.

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But Somewhere Along the Way, Your Brand Stopped Supporting Your Bigger Vision.

Maybe your business has changed. Your clients are different. Your services have matured. You're commanding premium prices, but your messaging still reflects where you were, not where you are.

A pink hand holding a broken heart with a black lightning bolt through it.

Maybe your industry has shifted. New players, new tech, new standards. What used to differentiate you feels dated, and your brand is speaking to yesterday's problems.

A pink hand holding a broken heart with a black lightning bolt through it.

Maybe you have evolved. You’ve gained expertise, clarity, and confidence, but your brand still sounds like the person who was figuring it out.

A pink hand holding a broken heart with a black lightning bolt through it.

And through all of it? You're finally ready to step into the brand you want to be known for.

Brands That Move Culture in a Positive Direction

Don’t Wait for the World To Catch Up to Their Vision.

They Harness the Power of Their Expertise, Innovation, and Dedication Through a Strategic Brand.

We blend Fortune 500 expertise with the mindful rebellion that suits those of us doing business differently.

We've shaped cultural moments from The VMAs to RuPaul's Drag Race and The Daily Show, and now we bring that same strategic rigor to purpose-driven founders ready to scale without self-sacrifice. 

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Count on us for Brand and Marketing Strategy so clear, your brand effortlessly represents your vision without you obsessing over every decision.


MEET OUR STRATEGY SERVICES:

Every brand we build is rooted in strategy, story, and soul.

DIFFERENTIATION

PURPOSE

AUDIENCE

A red lollipop with a heart-shaped top resembling a rose.
A red flower with a smiling face on a black background.
A red, cartoon-style flower with a smiling face and a long stem

Brand

A black background with a red drop falling into a red blob at the bottom.
A cartoon illustration of a red, limp chicken hanging upside down by a hook, with a sad facial expression.
Illustration of a human heart hanging from a red cord.

POSITIONING

VALUES

STORY

PROMOTION

CONTENT

A dark red star-shaped flower with a smiling face, on a long thin stem.
A simple, stylized drawing of a red rose with a smiling face, on a long, thin stem.

SCALE

A red flower with a smiling face in the center and lightning bolt detail, on a black background.

Marketing

A hand holding a broken heart with a tear drop.
A cartoon illustration of a noose hanging from a ceiling with a noose knot at the bottom.

OFFER

PRICE

A cartoon representation of a cherry with a sad face, drooping leaves, and a small tear.

CONVERSIONS

DIFFERENTIATION

PURPOSE

AUDIENCE

A red lollipop with a heart-shaped top resembling a rose.
A red flower with a smiling face on a black background.
A red, cartoon-style flower with a smiling face and a long stem

Brand

A black background with a red drop falling into a red blob at the bottom.
A cartoon illustration of a red, limp chicken hanging upside down by a hook, with a sad facial expression.
Illustration of a human heart hanging from a red cord.

POSITIONING

VALUES

STORY

A woman wearing a cream-colored blazer and red pants holding an orange circular object.

01.

BRAND RESET

Whether you're starting a new venture or evolving an established business, premium brand strategy is the key to clarity and confidence your ideal client can feel. We designed the Brand Reset to deliver the results you’re ready for without the inflated agency price tag.

Learn more

PROMOTION

CONTENT

A dark red star-shaped flower with a smiling face, on a long thin stem.
A simple, stylized drawing of a red rose with a smiling face, on a long, thin stem.

SCALE

A red flower with a smiling face in the center and lightning bolt detail, on a black background.

Marketing

A hand holding a broken heart with a tear drop.
A cartoon illustration of a noose hanging from a ceiling with a noose knot at the bottom.

OFFER

PRICE

A cartoon representation of a cherry with a sad face, drooping leaves, and a small tear.

CONVERSIONS

Woman in a floral patterned coat, black pants, and black shoes, wearing a wide-brimmed red hat, standing on a grey pavement in front of a beige wall with vertical panels and stone columns, kicking her leg in a playful pose.

02.

MARKETING

INTENSIVE

A 90-day partnership developing full marketing campaigns and ongoing strategy specifically designed to convert your ideal clients without constantly relying on you.

Learn more
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FOUNDER ESSENTIALS

For those in a season of doing it yourself, craving a dose of expert help. Think proven tools and resources to ensure your brand and marketing is moving in the right direction.

Learn more

Clear Strategy Eliminates the Guesswork so You Can Focus on Building What Actually Matters. With That Clarity and Confidence, Everything Moves Faster.

Hi, I’m Emily Dean

Your messaging magnetizes ideal clients. Your team executes with precision. Your revenue grows without the grind.

I've spent 15 years building brands for Fortune 500 companies and startups. Here's the truth: profitable brands combine intention with ambition - and clear, founder-first strategy is the bridge between the two.

When your brand reflects who you've become, you unlock your next level with ease. We have the results to prove it.

Meet Emily

TESTIMONIALS

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“Emily stepped in as Director of Strategy, delivering unmatched expertise in audience targeting, pricing, and a full-funnel go-to-market plan that transformed our approach.

The experience felt like having a true partner. Emily’s attention to detail, strategic foresight, and genuine investment in our success were invaluable. Wow, she brought my vision to life in ways I hadn’t even imagined. I couldn’t recommend Bolt & Bloom highly enough!”

Heather Townsend, CEO of Townsend Financial

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“Before working with Emily, I lacked clarity around my brand identity and marketing strategy, and I needed someone with a strong marketing background who could help me focus while honing in on what would be most impactful. 

Emily was clear, thorough, and every resource exceeded my expectations with its depth and informative value. What stood out to me was how she was able to take the big-picture ideas I provided and turn them into actionable strategies. After working with Emily, this newfound clarity and alignment have opened the door to countless opportunities. If you're looking for someone who can bring clarity, creativity, and real, sustainable growth to your business, Emily at Bolt & Bloom is the perfect choice.”

Bryana Camerer, Founder & Artist, Lightly Studios

A woman with long dark hair sitting on a beach, smiling with her eyes closed, wearing a black jacket and gold earrings, with ocean and sky in the background.

“If you are a founder who wants to grow your brand without giving up your authentic voice, Emily is the person for the job.

She understands how crucial it is to use your authentic voice to reach the desired audience and also finds ways to make it an easier process. I felt genuinely supported and that we were a team working together. She really cared about my mission as if it were her own.”

Lana Rose, Founder of Conscious Concierge

This Is Not About Starting From Scratch. It’s About Stepping Fully Into the Brand You’ve Been Building Toward All Along.

When you’re ready to scale with a brand that fits who you’ve become, consider this your permission slip to evolve and your invitation to scale without the self-sacrifice.

Ready to rewire your brand and reclaim your peace?
you’re in the right place.

Get Started